The International Expansion Plan of the Avea in the Indian Market Free Essay Example, 2250 words

Technological aspects hold widespread implications on the business prospects of an organization. The nation has made enormous strides in the area of information technology and its universities churn out a large number of talented individuals every year that makes it among the most favoured destinations for investment. The major regulatory body for cosmetic industry in India is under the purview of the office of the drug control in India. The Drugs and Cosmetics Act 1940 and the Drug and Cosmetic Rules control the regulatory market for drugs and cosmetics in the Indian market. Necessary approval from local and state authorities is also required for foreign players (Emmeplus, 2008, p. 2). A hundred per cent FDI is allowed for cosmetic products to be sold in India (IBEF-a, n.d. , p. 12) The cosmetic industry in India is divided into facial, lipstick and talcum power products. The makeup products occupy a mammoth share in the market. The makeup based products market is being slated to be valued at approximately Rs. 20 million by 2012 that shows formidable opportunities. The per capita usage of cosmetics for branded cosmetic products in India is about 0.68 dollars in a market that is dominated by Hindustan Unilever and L Oreal (Emmeplus, 2008, p. 2, 8). We will write a custom essay sample on The International Expansion Plan of the Avea in the Indian Market or any topic specifically for you Only $17.96 $11.86/page